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Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs
Written on Monday, February 26, 2024
In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
Join us as we explore how to develop effective communications by leveraging various sources of audience understanding, and how to translate information into actionable insights.
Discuss what the gold standard for insights could look like and highlight practical suggestions for how to yield robust insights while navigating common challenges often associated with using insights.
This podcast provides an overview into the multifaceted process of understanding your audience and explains the complexities and opportunities within the Medical Affairs space to ensure that your communications resonate with your audience, and ultimately, support their educational goals.
Speakers:
- Robyn Davies, Account Director, OPEN Health
- Elin Siddall, SVP Medical Communications, OPEN Health
- Nishal Patel, Omnichannel Lead, Pfizer
Listen now
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